Wearable Art: The Birth of Purpose

Why Wear Art

Fashion has always been more than fabric.

Fashion is identity.

Fashion is confidence.

Fashion is self-expression.

But most of all, fashion is art.

The Purpose of Fashion

Type is “The purpose of Fashion” into Google and you get this:

The purpose of fashion is to fulfill both practical needs and complex human desires. It serves as a visual language for self-expression, establishes social identity and cultural belonging, and acts as a canvas for creativity. Beyond personal style, it drives the global economy and empowers advocacy and social change.

As the Head Designer for Art Concierge Clothing, I believe that what you wear should introduce who you really are, to the world.

You can be at the gym, yoga studio, cycling the city, or relaxing enjoying an endorphin rush.

What you wear announces you.

My story began from a simple experience.

In high-school I was a shy kid, looking for identity.  If I am being totally honest, I was looking to feel confident to talk to girls. I learned that fashion defines you, gives you confidence, helps to create a presence.

As I entered high school, Izod, Ralph Lauren and Calvin Klein were transforming the fashion industry.

I loved Ralph Lauren’s work.  I still do.

My design sense

I have no illusions that I will be a high-end fashion designer.  But I think there is something missing in the athletic wear market.

Performance apparel prioritizes function while sacrificing artistic expression.

High-end fashion delivers beauty but rarely translates into everyday athleisure wear.

There are some great designers on the market who create niche brands too.

My design sense informed by the celebration of iconic fashion design patterns.

This is a gap that I find myself wanting to bridge.

Let’s just take it for granted that our pieces are constructed well.

Performance is defined in many ways.

I want my contribution to the definition of performance to be the ability to motivate, with a shot of natural dopamine for emotional encouragement.

I want you to feel colorfully good, not just sleek.

Every piece I design combines performance-enhancing athletic wear technology (which sounds wild for sewn well) with a sophisticated aesthetic.

There is a purpose.

To make YOU the masterpiece.

You are the canvas; your clothes are the paint.

Our designs provide the color and pattern for artistic expression.

It’s your story so tell it.

Yes, design staples are familiar.

They are familiar because they have achieved.

I am committed to helping you express yourself in high end looking athletic wear at accessible prices.

That philosophy influences every collection we create.

The future of athletic wear is not choosing between performance and beauty.

The future of athletic wear is fashion that moves you through life.

Because when fashion becomes art, and art becomes movement, life becomes beautiful.

Come find yourself in our closet.